WGSS 2024 Outstanding AlumnX: Caroline Fitzgerald

On Wednesday, April 24th the Department of Women’s, Gender, and Sexuality Studies invited Caroline Fitzgerald to accept the WGSS 2024 Outstanding AlumnX Award at the 2024 WGSS Awards Ceremony and Reception.  Caroline will also be returning to campus on May 4th as Penn State’s College of the Liberal Arts 2024 Commencement Speaker.

Caroline Fitzgerald (she/her) is the CEO and Founder of GOALS—a women’s sports marketing consultancy and media platform. Caroline launched GOALS in 2020 after recognizing that there was an opportunity to help brands see the business value around investing in women’s sports. GOALS also produces the leading women’s sports business podcast—The Business Case for Women’s Sports, which is presented by Ally and hosted by Caroline. Before launching GOALS, Caroline worked for 10-plus years as a marketing and sponsorship sales professional for a variety of organizations, including Kohl’s Department Stores, the Smithsonian-Affiliated Heinz History Center museum, and the DICK’S Sporting Goods Pittsburgh Marathon. Caroline graduated from the Schreyer Honors College at Penn State with dual degrees—a bachelor of science in marketing and a bachelor of arts in women’s, gender, and sexuality studies. Caroline also holds a master of science degree in global sport from New York University. While at Penn State, Caroline served as the merchandise director for THON 2011, a lion ambassador, a member of the women’s club basketball team, a member of the Women’s, Gender and Sexuality Studies Honor Society (TRIOTA), a resident assistant, and worked for all four years as a student program associate at Penn State’s Center for Gender Equity. Caroline lives in Pittsburgh, Pennsylvania.

Congratulations Caroline on your award!